“You navigate; let us take the wheel”

Posted on Tuesday, November 30th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Research, Training & Adoption. Tags: , ,

When the IMSC Committee was asked to devise a roster of faculty, staff and students responsible for producing marketing materials on behalf of a unit or the university, the list topped a hundred names. With so many people working to communicate about all things UNCG, we knew there would be a lot to learn from […]

Exploring the Brandscape, Part 5: Discoveries from the research audit – what we learned in “Driver’s Education”

Posted on Friday, March 5th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Research. Tags: , , , , ,

A recent audit conducted by the Research Subcommittee resulted in the opportunity to gain a great deal of valuable information regarding what drives students, faculty and staff to be a part of UNCG.

Exploring the Brandscape, Part 2: How we’re perceived

Posted on Friday, November 13th, 2009 by Debbie Schallock under Integrated Marketing, Research. Tags: , , , , ,

Brandscape: According to Kilmer & Kilmer, brandscape is the definition of the competitive and consumer environment in which your brand must perform and compete. Academic deans don’t typically spend much time talking about branding and identity, but with my role as Chair of the Research Subcommittee, I have given some thought lately to the nature […]