We have a proposition for you…

Posted on Thursday, May 5th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing, Positioning. Tags: , , ,

In our last post, we mentioned the development of a value proposition – a statement that we, as a university community, internally and inherently understand as an expression of what UNCG values about who we are. Let’s take a look at that proposition:

Good Looks and Personality to Boot

Posted on Thursday, September 23rd, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , , ,

People are clearly motivated to act based on WHAT a school says about its resources, campus, employees, etc. Also important is HOW brands say these things because the way the WHAT is communicated creates a distinctive personality with which people will want to be associated.

UNCG has a statement to make

Posted on Monday, September 20th, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , ,

Using knowledge gleaned from our three audits (research, message and competitive), the IMSC Committee spent the summer and early fall developing positioning statements customized for students, faculty, staff and external audiences as well as a brand personality chart.