Bringing learning to life

Posted on Monday, March 12th, 2012 by Debbie Schallock under General, Integrated Marketing, Messaging, Positioning. Tags: , , , ,

The IMSC committee and University Relations have been coordinating all of the preparations for launch day, which will be March 15. While a great deal of work has been executed over the last several months, one aspect especially worthy of a blog post is the “How” messaging component of our communication strategy. This strategy has […]

It’s official, Integrated Marketing launches March 15!

Posted on Tuesday, January 10th, 2012 by Debbie Schallock under Brand Idea, General, Integrated Marketing. Tags: , , , , ,

After many collaborative team sessions and a great deal of hard work and enlightening research, we are excited to announce the official launch of UNCG’s Integrated Marketing & Strategic Communication initiative! March 15 is our official launch date. What should you expect? Glad you asked.

Bringing the brand idea to life for UNCG: The Creative Expression

Posted on Tuesday, June 28th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing. Tags: , , ,

Efforts are well under way to convert what The Republik gleaned from the IMSC Committee research and their own interviews and surveys into a fleshed out creative expression of the brand idea. Remember our last post, where we shared UNCG’s value proposition? Now The Republik is working on a recommendation on how to bring the […]

Exploring the Brandscape, part 6: Discoveries from the message audit – In the open door of integrated marketing, consistency is key

Posted on Wednesday, April 14th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Messaging, Research. Tags: , , , ,

When we align our marketing and communication across all of the units, audiences will better understand the kind of university UNCG is and what they (students, faculty, staff, donors, alumni, friends and community partners) have to gain by being connected to us. But communicating with consistency is the key that unlocks the door to success, […]

Exploring the Brandscape, Part 3: What we’re saying

Posted on Monday, November 16th, 2009 by Debbie Schallock under Integrated Marketing, Messaging, Research. Tags: , , , ,

Brandscape: According to Kilmer & Kilmer, brandscape is the definition of the competitive and consumer environment in which your brand must perform and compete. Marketing and communication in higher education can be a challenge, particularly because of how many different arms and legs universities have and how many different kinds of communication are needed for […]

Comparing, Contrasting and Collecting

Posted on Sunday, November 1st, 2009 by Debbie Schallock under Competition, Integrated Marketing, Messaging, Research. Tags: , , , ,

The IMSC Committee is in the process of assessing UNCG’s marketing and communications with the ultimate goal of developing a consistent, compelling presentation of who we are. This work involves taking a close, detailed look at ourselves as a university while also shining the light on what other institutions are communicating to their affinity groups.