Good Looks and Personality to Boot

Posted on Thursday, September 23rd, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , , ,

People are clearly motivated to act based on WHAT a school says about its resources, campus, employees, etc. Also important is HOW brands say these things because the way the WHAT is communicated creates a distinctive personality with which people will want to be associated.

UNCG has a statement to make

Posted on Monday, September 20th, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , ,

Using knowledge gleaned from our three audits (research, message and competitive), the IMSC Committee spent the summer and early fall developing positioning statements customized for students, faculty, staff and external audiences as well as a brand personality chart.

Announcing second year IMSC committee members

Posted on Monday, August 30th, 2010 by Debbie Schallock under General, Integrated Marketing. Tags: , ,

As we begin a new academic year, I’d like to announce the current IMSC committee roster. The group continues to represent UNCG administrators, faculty, staff, students, alumni and community members as well as external perceptions. Below, you will find the current committee listing for 2010-11. Rebecca Adams, Peter Allan, Joy Bhadury, Alan Boyette, Lynn Bresko, […]

Exploring the Brandscape, part 6: Discoveries from the message audit – In the open door of integrated marketing, consistency is key

Posted on Wednesday, April 14th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Messaging, Research. Tags: , , , ,

When we align our marketing and communication across all of the units, audiences will better understand the kind of university UNCG is and what they (students, faculty, staff, donors, alumni, friends and community partners) have to gain by being connected to us. But communicating with consistency is the key that unlocks the door to success, […]

Exploring the Brandscape, Part 5: Discoveries from the research audit – what we learned in “Driver’s Education”

Posted on Friday, March 5th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Research. Tags: , , , , ,

A recent audit conducted by the Research Subcommittee resulted in the opportunity to gain a great deal of valuable information regarding what drives students, faculty and staff to be a part of UNCG.

Exploring the Brandscape, Part 4: Discoveries from the competitive audit – Standing out in a sea of sameness

Posted on Tuesday, February 9th, 2010 by Debbie Schallock under Competition, Conclusions, Integrated Marketing, Research. Tags: , , ,

When a subcommittee of the IMSC examined 10 schools who are either peers or competitors as part of our audit efforts, we didn’t look at their student recruiting messages with only marketing in mind. We actually posed as parents of potential students to view all of these messages through prospects’ eyes. And we discovered a […]

Exploring the Brandscape, Part 3: What we’re saying

Posted on Monday, November 16th, 2009 by Debbie Schallock under Integrated Marketing, Messaging, Research. Tags: , , , ,

Brandscape: According to Kilmer & Kilmer, brandscape is the definition of the competitive and consumer environment in which your brand must perform and compete. Marketing and communication in higher education can be a challenge, particularly because of how many different arms and legs universities have and how many different kinds of communication are needed for […]

Exploring the Brandscape, Part 2: How we’re perceived

Posted on Friday, November 13th, 2009 by Debbie Schallock under Integrated Marketing, Research. Tags: , , , , ,

Brandscape: According to Kilmer & Kilmer, brandscape is the definition of the competitive and consumer environment in which your brand must perform and compete. Academic deans don’t typically spend much time talking about branding and identity, but with my role as Chair of the Research Subcommittee, I have given some thought lately to the nature […]

Exploring the Brandscape, Part 1: What the competition is saying

Posted on Monday, November 2nd, 2009 by Debbie Schallock under Competition, Integrated Marketing, Research. Tags: , , ,

Brandscape: According to Kilmer & Kilmer, brandscape is the definition of the competitive and consumer environment in which your brand must perform and compete. When marketing and communication strategies are managed and executed successfully, they become best practices for others to follow. Equally, if mismanaged, these examples of marketing and communication can demonstrate what to […]

Comparing, Contrasting and Collecting

Posted on Sunday, November 1st, 2009 by Debbie Schallock under Competition, Integrated Marketing, Messaging, Research. Tags: , , , ,

The IMSC Committee is in the process of assessing UNCG’s marketing and communications with the ultimate goal of developing a consistent, compelling presentation of who we are. This work involves taking a close, detailed look at ourselves as a university while also shining the light on what other institutions are communicating to their affinity groups.