How do our audiences describe UNCG’s approach?

Posted on Saturday, April 30th, 2011 by Debbie Schallock under Integrated Marketing, Research. Tags: , , , , , ,

In our previous post, we announced our partnership with The Republik. The IMSC Committee is pleased with the ideas and strategy coming out of this creative, knowledgeable group. In fact, based on their work so far, we now have a ‘value proposition’- a brief statement that captures the unique value and distinctive merit of UNCG. […]

Exploring the Brandscape, part 6: Discoveries from the message audit – In the open door of integrated marketing, consistency is key

Posted on Wednesday, April 14th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Messaging, Research. Tags: , , , ,

When we align our marketing and communication across all of the units, audiences will better understand the kind of university UNCG is and what they (students, faculty, staff, donors, alumni, friends and community partners) have to gain by being connected to us. But communicating with consistency is the key that unlocks the door to success, […]

Exploring the Brandscape, Part 3: What we’re saying

Posted on Monday, November 16th, 2009 by Debbie Schallock under Integrated Marketing, Messaging, Research. Tags: , , , ,

Brandscape: According to Kilmer & Kilmer, brandscape is the definition of the competitive and consumer environment in which your brand must perform and compete. Marketing and communication in higher education can be a challenge, particularly because of how many different arms and legs universities have and how many different kinds of communication are needed for […]