Bringing learning to life

Posted on Monday, March 12th, 2012 by Debbie Schallock under General, Integrated Marketing, Messaging, Positioning. Tags: , , , ,

The IMSC committee and University Relations have been coordinating all of the preparations for launch day, which will be March 15. While a great deal of work has been executed over the last several months, one aspect especially worthy of a blog post is the “How” messaging component of our communication strategy. This strategy has […]

We have a proposition for you…

Posted on Thursday, May 5th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing, Positioning. Tags: , , ,

In our last post, we mentioned the development of a value proposition – a statement that we, as a university community, internally and inherently understand as an expression of what UNCG values about who we are. Let’s take a look at that proposition:

How do our audiences describe UNCG’s approach?

Posted on Saturday, April 30th, 2011 by Debbie Schallock under Integrated Marketing, Research. Tags: , , , , , ,

In our previous post, we announced our partnership with The Republik. The IMSC Committee is pleased with the ideas and strategy coming out of this creative, knowledgeable group. In fact, based on their work so far, we now have a ‘value proposition’- a brief statement that captures the unique value and distinctive merit of UNCG. […]

Good Looks and Personality to Boot

Posted on Thursday, September 23rd, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , , ,

People are clearly motivated to act based on WHAT a school says about its resources, campus, employees, etc. Also important is HOW brands say these things because the way the WHAT is communicated creates a distinctive personality with which people will want to be associated.

UNCG has a statement to make

Posted on Monday, September 20th, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , ,

Using knowledge gleaned from our three audits (research, message and competitive), the IMSC Committee spent the summer and early fall developing positioning statements customized for students, faculty, staff and external audiences as well as a brand personality chart.