It’s official, Integrated Marketing launches March 15!

Posted on Tuesday, January 10th, 2012 by Debbie Schallock under Brand Idea, General, Integrated Marketing. Tags: , , , , ,

After many collaborative team sessions and a great deal of hard work and enlightening research, we are excited to announce the official launch of UNCG’s Integrated Marketing & Strategic Communication initiative! March 15 is our official launch date. What should you expect? Glad you asked.

“You navigate; let us take the wheel”

Posted on Tuesday, November 30th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Research, Training & Adoption. Tags: , ,

When the IMSC Committee was asked to devise a roster of faculty, staff and students responsible for producing marketing materials on behalf of a unit or the university, the list topped a hundred names. With so many people working to communicate about all things UNCG, we knew there would be a lot to learn from […]

Adoption and Training: Focusing on what our colleagues need

Posted on Sunday, October 10th, 2010 by Debbie Schallock under Integrated Marketing, Training & Adoption. Tags: , ,

The IMSC Committee has been making the transition to our next phase of work – building the foundation for adoption and training. Messaging, competitive analysis and research audits have been conducted. Consistent perceptions about UNCG have been identified. UNCG’s positioning and brand personality have been examined. Now we must begin the process of learning how […]

Exploring the Brandscape, part 6: Discoveries from the message audit – In the open door of integrated marketing, consistency is key

Posted on Wednesday, April 14th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Messaging, Research. Tags: , , , ,

When we align our marketing and communication across all of the units, audiences will better understand the kind of university UNCG is and what they (students, faculty, staff, donors, alumni, friends and community partners) have to gain by being connected to us. But communicating with consistency is the key that unlocks the door to success, […]

Exploring the Brandscape, Part 3: What we’re saying

Posted on Monday, November 16th, 2009 by Debbie Schallock under Integrated Marketing, Messaging, Research. Tags: , , , ,

Brandscape: According to Kilmer & Kilmer, brandscape is the definition of the competitive and consumer environment in which your brand must perform and compete. Marketing and communication in higher education can be a challenge, particularly because of how many different arms and legs universities have and how many different kinds of communication are needed for […]