It’s official, Integrated Marketing launches March 15!

Posted on Tuesday, January 10th, 2012 by Debbie Schallock under Brand Idea, General, Integrated Marketing. Tags: , , , , ,

After many collaborative team sessions and a great deal of hard work and enlightening research, we are excited to announce the official launch of UNCG’s Integrated Marketing & Strategic Communication initiative! March 15 is our official launch date. What should you expect? Glad you asked.

Bringing the brand idea to life for UNCG: The Creative Expression

Posted on Tuesday, June 28th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing. Tags: , , ,

Efforts are well under way to convert what The Republik gleaned from the IMSC Committee research and their own interviews and surveys into a fleshed out creative expression of the brand idea. Remember our last post, where we shared UNCG’s value proposition? Now The Republik is working on a recommendation on how to bring the […]

We have a proposition for you…

Posted on Thursday, May 5th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing, Positioning. Tags: , , ,

In our last post, we mentioned the development of a value proposition – a statement that we, as a university community, internally and inherently understand as an expression of what UNCG values about who we are. Let’s take a look at that proposition:

How do our audiences describe UNCG’s approach?

Posted on Saturday, April 30th, 2011 by Debbie Schallock under Integrated Marketing, Research. Tags: , , , , , ,

In our previous post, we announced our partnership with The Republik. The IMSC Committee is pleased with the ideas and strategy coming out of this creative, knowledgeable group. In fact, based on their work so far, we now have a ‘value proposition’- a brief statement that captures the unique value and distinctive merit of UNCG. […]

Welcome to The Republik

Posted on Monday, March 28th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing. Tags: , ,

Earlier this semester, the IMSC Committee sent out a Request for Proposal. Marketing and creative strategy firms were invited to bid on a very important project: the development of a brand idea and a strategy for the creative expression.

Good Looks and Personality to Boot

Posted on Thursday, September 23rd, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , , ,

People are clearly motivated to act based on WHAT a school says about its resources, campus, employees, etc. Also important is HOW brands say these things because the way the WHAT is communicated creates a distinctive personality with which people will want to be associated.

UNCG has a statement to make

Posted on Monday, September 20th, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , ,

Using knowledge gleaned from our three audits (research, message and competitive), the IMSC Committee spent the summer and early fall developing positioning statements customized for students, faculty, staff and external audiences as well as a brand personality chart.