Bringing learning to life

Posted on Monday, March 12th, 2012 by Debbie Schallock under General, Integrated Marketing, Messaging, Positioning. Tags: , , , ,

The IMSC committee and University Relations have been coordinating all of the preparations for launch day, which will be March 15. While a great deal of work has been executed over the last several months, one aspect especially worthy of a blog post is the “How” messaging component of our communication strategy. This strategy has […]

How do our audiences describe UNCG’s approach?

Posted on Saturday, April 30th, 2011 by Debbie Schallock under Integrated Marketing, Research. Tags: , , , , , ,

In our previous post, we announced our partnership with The Republik. The IMSC Committee is pleased with the ideas and strategy coming out of this creative, knowledgeable group. In fact, based on their work so far, we now have a ‘value proposition’- a brief statement that captures the unique value and distinctive merit of UNCG. […]

Exploring the Brandscape, Part 5: Discoveries from the research audit – what we learned in “Driver’s Education”

Posted on Friday, March 5th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Research. Tags: , , , , ,

A recent audit conducted by the Research Subcommittee resulted in the opportunity to gain a great deal of valuable information regarding what drives students, faculty and staff to be a part of UNCG.

Exploring the Brandscape, Part 2: How we’re perceived

Posted on Friday, November 13th, 2009 by Debbie Schallock under Integrated Marketing, Research. Tags: , , , , ,

Brandscape: According to Kilmer & Kilmer, brandscape is the definition of the competitive and consumer environment in which your brand must perform and compete. Academic deans don’t typically spend much time talking about branding and identity, but with my role as Chair of the Research Subcommittee, I have given some thought lately to the nature […]