Meet your first year IMSC Committee

Posted on Sunday, October 25th, 2009 by Debbie Schallock under General, Integrated Marketing. Tags: , ,

Along with my fellow co-chair, Joy Bhadury of the Bryan School of Business and Economics, I am pleased to announce the Chancellor-appointed Integrated Marketing and Strategic Communication committee. The group comprises a cross-section of administrators, faculty, staff, students, alumni and community members to represent our campus colleagues as well as external perceptions. Member service for the initial committee will last three academic calendar years beginning fall 2009 and ending in spring 2012.

IMSC committee members include:

Peter Allan, Joy Bhadury, Alan Boyette, Lynn Bresko, Kevin Bullard, Lyda Carpen, Sarah Carrigan, Linda Carter, Pam Cash, Shannon Clegg, John Deal, Melissa Edmonds-Kruep, Herb Everett, Alicia Fields-Minkins, Steve Gilliam, Bill Hart, Helen Hebert, Celia Hooper, Scott Hudgins, Tim Johnston, Lise Keller, Laurie Kennedy-Malone, Sherri MacCheyne,  John Merrill, Barry Miller, Gwendolyn O’Neal, Sharlene O’Neil, Nell Pynes, Louise Raleigh, Steve Roberson, Jesse Russo, Debbie Schallock, Donna Seckar, Michelle Soler, Dick Stewart, Curtis Tarver, and Charles Tedder. Read More

The “I” in Integrated Marketing

Posted on Thursday, October 15th, 2009 by Debbie Schallock under Integrated Marketing. Tags:

This fall, the university launched an Integrated Marketing and Strategic Communication (IMSC) Initiative, led by a committee that brings all of UNCG’s constituent voices to the table. As we enter the process of exploring how UNCG can best tell its stories, enhance its reputation and convey itself to the external community, many may wonder about the “I” in integrated marketing.

The initiative will involve, among other objectives, a concerted effort to move from “me” to “us.” Whether you represent an academic unit, a fundraising arm, a campus organization or an athletic team as a member of the faculty, staff or student body, “How am I part of this process?” or “How will it benefit me?” are good and important questions.

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