“You navigate; let us take the wheel”

Posted on Tuesday, November 30th, 2010 by Debbie Schallock under Conclusions, Integrated Marketing, Research, Training & Adoption. Tags: , ,

When the IMSC Committee was asked to devise a roster of faculty, staff and students responsible for producing marketing materials on behalf of a unit or the university, the list topped a hundred names. With so many people working to communicate about all things UNCG, we knew there would be a lot to learn from […]

Adoption and Training: Focusing on what our colleagues need

Posted on Sunday, October 10th, 2010 by Debbie Schallock under Integrated Marketing, Training & Adoption. Tags: , ,

The IMSC Committee has been making the transition to our next phase of work – building the foundation for adoption and training. Messaging, competitive analysis and research audits have been conducted. Consistent perceptions about UNCG have been identified. UNCG’s positioning and brand personality have been examined. Now we must begin the process of learning how […]