It’s official, Integrated Marketing launches March 15!

Posted on Tuesday, January 10th, 2012 by Debbie Schallock under Brand Idea, General, Integrated Marketing. Tags: , , , , ,

After many collaborative team sessions and a great deal of hard work and enlightening research, we are excited to announce the official launch of UNCG’s Integrated Marketing & Strategic Communication initiative! March 15 is our official launch date. What should you expect? Glad you asked.

Bringing the brand idea to life for UNCG: The Creative Expression

Posted on Tuesday, June 28th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing. Tags: , , ,

Efforts are well under way to convert what The Republik gleaned from the IMSC Committee research and their own interviews and surveys into a fleshed out creative expression of the brand idea. Remember our last post, where we shared UNCG’s value proposition? Now The Republik is working on a recommendation on how to bring the […]

We have a proposition for you…

Posted on Thursday, May 5th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing, Positioning. Tags: , , ,

In our last post, we mentioned the development of a value proposition – a statement that we, as a university community, internally and inherently understand as an expression of what UNCG values about who we are. Let’s take a look at that proposition:

Welcome to The Republik

Posted on Monday, March 28th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing. Tags: , ,

Earlier this semester, the IMSC Committee sent out a Request for Proposal. Marketing and creative strategy firms were invited to bid on a very important project: the development of a brand idea and a strategy for the creative expression.