Welcome to The Republik

Posted on Monday, March 28th, 2011 by Debbie Schallock under Brand Idea, Integrated Marketing. Tags: , ,

Earlier this semester, the IMSC Committee sent out a Request for Proposal. Marketing and creative strategy firms were invited to bid on a very important project: the development of a brand idea and a strategy for the creative expression.

The firm will conduct its own thoughtful interviews of faculty, staff, students, alumni, community members and prospective students to get at the emotional side of their perceptions and beliefs. From this, a brand idea and the creative expression will be developed. Both will be grounded in the results of our previous audits (research, competitive and message) as well as our subsequent brand personality and positioning that developed out of those audits.

We are pleased to announce the bid was unanimously awarded to The Republik by the Review Subcommittee.

While all of our collective work to date has been thought-provoking and insightful, this is where the real fun begins. We are eager to see what The Republik comes up with.

By DEBBIE SCHALLOCK AND MIKE FOX

Debbie Schallock, MA is Director of Marketing for UNCG. Mike Fox, who helps facilitate our IMSC process, is an integrated marketing advisor with deep higher education experience. He is also an adjunct professor of marketing at Wake Forest University.