UNCG has a statement to make

Posted on Monday, September 20th, 2010 by Debbie Schallock under Integrated Marketing, Positioning, Research. Tags: , , ,

Using knowledge gleaned from our three audits (research, message and competitive), the IMSC Committee spent the summer and early fall developing positioning statements customized for students, faculty, staff and external audiences as well as a brand personality chart.

The positioning statements, which are intended only for internal use, provide a unique ground on which UNCG stakes a claim. By identifying how we can be differentiated among other universities, the statements define what we contribute to our audiences, why we are engaged in this kind of service, and the value inherent to it.

Looking ahead, the positioning statements (shown below) will serve as reference points for future messaging. Across all audiences, each statement shares a main thread: challenging programs and opportunities, a supportive environment and an engaged community.

Students

For students seeking growth in a complex and changing world, UNCG elevates students’ confidence and capability through challenging programs; a supportive environment; and engaging communities on and off campus.

Faculty

For faculty seeking career and personal growth, UNCG elevates their sense of achievement through challenging growth opportunities and programs at an advancing school; a supportive environment of collegiality and balance; and engagement with local, national and global communities.

Staff

For staff seeking career and personal growth, UNCG elevates their sense of achievement through challenging growth opportunities at an advancing school; an environment where staff are supportive and supported; and engagement with local, national and global communities.

External Audiences

For external audiences seeking resources in a complex world, UNCG provides quality resources because of our challenging programs’ faculty, staff and graduates; supportive approach to co-creating knowledge for mutual benefit; and commitment to engage communities locally, nationally and globally.

Return to this blog in the future to learn about the committee’s continued work with and expanded usage of these positioning statements.

By Mike Fox

Mike Fox, who helps facilitate our IMSC process, is an integrated marketing advisor with deep higher education experience. He is also an adjunct professor of marketing at Wake Forest University.