The IMSC committee and University Relations have been coordinating all of the preparations for launch day, which will be March 15. While a great deal of work has been executed over the last several months, one aspect especially worthy of a blog post is the “How” messaging component of our communication strategy. This strategy has evolved since our earlier posts and its relevance across campus will be significant as we begin university-wide adoption. Read More
After many collaborative team sessions and a great deal of hard work and enlightening research, we are excited to announce the official launch of UNCG’s Integrated Marketing & Strategic Communication initiative! March 15 is our official launch date.
What should you expect? Glad you asked. Read More
Beginning Oct. 3, 2011, the home page and top-tier of the UNCG website will have a new look. A new header and footer will go live on upper-level pages, and the home page will be wider, better organized, and feel more current. This is the first important step toward making our site more up-to-date. Read More
Now that we have you caught up-to-date on the IMSC process so far, here’s a sneak peek at what’s coming over 2011-12. Read More
Efforts are well under way to convert what The Republik gleaned from the IMSC Committee research and their own interviews and surveys into a fleshed out creative expression of the brand idea. Remember our last post, where we shared UNCG’s value proposition? Now The Republik is working on a recommendation on how to bring the UNCG brand to life through messaging and photography. Read More
In our last post, we mentioned the development of a value proposition – a statement that we, as a university community, internally and inherently understand as an expression of what UNCG values about who we are. Let’s take a look at that proposition: Read More
In our previous post, we announced our partnership with The Republik. The IMSC Committee is pleased with the ideas and strategy coming out of this creative, knowledgeable group. In fact, based on their work so far, we now have a ‘value proposition’- a brief statement that captures the unique value and distinctive merit of UNCG. This will be used to guide the creative expression to make sure it’s authentic to UNCG. But first things first…
Earlier this semester, the IMSC Committee sent out a Request for Proposal. Marketing and creative strategy firms were invited to bid on a very important project: the development of a brand idea and a strategy for the creative expression.
When the IMSC Committee was asked to devise a roster of faculty, staff and students responsible for producing marketing materials on behalf of a unit or the university, the list topped a hundred names. With so many people working to communicate about all things UNCG, we knew there would be a lot to learn from listening to their experiences, desires and needs. The overwhelming majority, we learned, enjoy content creation and simply want support for improving their work.
The IMSC Committee has been making the transition to our next phase of work – building the foundation for adoption and training. Messaging, competitive analysis and research audits have been conducted. Consistent perceptions about UNCG have been identified. UNCG’s positioning and brand personality have been examined.
Now we must begin the process of learning how our colleagues go about the task of producing communication materials and what they need and expect in terms of marketing and communication support. Read More